If pressed, I'll tell you the Apple Watch is my favorite smartwatch. It's the most-well-rounded rectangular watch with a solid design, beautiful watch faces, intuitive controls, and the right collection of information, activity, fitness, and health features. I might also admit that I'm a little bored.
Apple Watch's near decade-old design is essentially unchanged since its launch in 2015. To be fair, this was Apple's first major new category launch since the iPad in 2010 and it took a lot of work to come up with a wearable form factor that felt as good as it looked. I distinctly remember being impressed with how Apple managed to meld the old-school horology ethos of classic timepieces with something so thoroughly modern. I wanted to wear and touch it.
