Remember when Apple wanted to make a car? For about a decade, starting around 2014, Apple quietly spent billions developing a self-driving car. The project was cancelled in early 2024 before it could bear fruit—terrible pun intended—but that doesn't mean the whole effort was useless.
In fact, the Apple Car that never was might actually end up being considered one of the tech giant's most important projects of this century. According to Bloomberg's Mark Gurman, one of the foremost Apple whisperers, the knowhow and hardware developed during "Project Titan" would go on to power all of its products moving forward.
