The launch of ad-supported tiers and price hikes by streaming services have prompted much discussion about the impact of ad-supported streaming services on the most expensive SVOD services, with some analysts fearing that consumers would simply downgrade from the more expensive ad free services.
New data from Samba TV and HarrisX suggests, however, that some of those fears are overblown. Their new survey indicates that many of the subscribers to ad-supported tiers are in fact new customers and that major SVOD services still have some room to maneuver in terms of price hikes.
