Wise is a great London fintech success story. It began life as TransferWise in 2011 and has since grown to a £7 billion market cap business, which today posted revenues of just shy of half a billion pounds, more than double where it was two years ago.
But the company finds itself in a very different environment from its foundations in 2011. For one thing, faith in the UK’s biggest banks was at an all-time low in the wake of the financial crash, and for another, interest rates were so low for so long that customers were open to shopping around for something new.
