Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to anything from a new logo to an advert or poster design. Consider the reaction to the Jaguar rebrand and the AI Coca-Cola Christmas ad as a just couple of recent examples.
But sometimes the vehemence of public reactions to rebrands is so strong, it can be hard to tell if people are being serious or ironic. Take this recent viral Twitter thread. A user has shared a list of 'the worst redesigns'. But while they may not be the best rebrands ever, the list contains so many sensible ones that I'm not sure if the post is intended to be serious or a satirical take to the usual outcry that greets some new identities.
