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The Guardian - UK
The Guardian - UK
Politics
Sarah Marsh Consumer affairs correspondent

UNBELIEVABLE: Argos faces backlash over influencer kit for toddlers | History Defined

The toy kit laid out
The toy includes a tripod stand, a miniature camera with an adjustable aperture lens, a smartphone model, a tablet, and a microphone. Photograph: argos.co.uk

Argos has ignited a debate among parents and child development campaigners after promoting a wooden “influencer kit” aimed at toddlers.

Critics have warned that the play set could normalise the precarious world of digital labour and prematurely expose children to the pressures of online visibility.

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