The story was charming: a short article about soups, continually replenished for decades, secreted in jars across oceans. The soups, according to one source, were “older than Taylor Swift.” I devoured the article, published in December 2022 on Atlas Obscura, an online publication billed as “best-in-class journalism about hidden places, incredible history, scientific marvels, and gastronomical wonders,” and texted it to a few soup-obsessed friends. Then I forgot about it for months until the weather turned chilly and I pulled up the link again, only to notice the article had changed. An italicized editor’s note had been added to the top, which began: “This article has been retracted as it does not meet Atlas Obscura’s editorial standards.” The note went on to state that multiple details and interviews had been fabricated.
Intrigued, I did a Google search for the author, Blair Mastbaum. His social media profiles and Wikipedia page suggested an American writer in his mid-forties, very active on Instagram, where he posted captionless photos of his travels in Europe. Mastbaum had written ten other articles for Atlas Obscura, eight of which, it turned out, had similar retractions. Topics ranged widely: acoustic archeology, Hawaiian cultural appropriation, an obscure dialect of sign language. Mastbaum’s first retracted story had been published in January 2022; the last one more than a year later.
