Supermarket giant ASDA has axed its Smart Price range, it has been announced.
Hundreds of thousands of people and families in the UK currently rely on ASDA's cheap Smart Price products. Some of the most popular items include things like pasta, soup and cereal.
The supermarket firm, which was bought by the Issa brothers and backers TDR Capital last year, said it will axe its Smart Price range and replace it with new Just Essentials by Asda products. It said the new budget range will comprise 300 products, a 50% increase on the current Smart Price range.
