Asda has revealed why they use cameras at its self-service tills after a shopper's claims went viral on social media. It comes after accusations made by a woman claiming stores use facial recognition technology at its self-checkouts to gather customer data for targeted advertising.
The supermarket giant has denied the claims, reports Leicestershire Live. They confirmed to fact-checking charity Full Fact that the cameras are in fact an anti-theft deterrent and that images aren't stored.
This statement comes in response to a viral video in which a shopper accused the supermarket of using facial recognition technology in a bid to collect customer data for targeted ads, The Mirror reports.
