Asda's £1 meal deal for people aged 60 and over launches today. It means those who qualify can enjoy soup, a roll and unlimited tea and coffee for just a quid in the supermarket's 205 cafes.
The deal runs all day, every day, throughout November and December. The new initiative will run alongside the current ‘Kids eat for £1’ offer.
Asda said it had stepped up its support for older customers as they continued to be disproportionately affected by spiralling living costs. The supermarket’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year, as rising inflation continues to outstrip pension and savings growth.
