As Asian-American, Native Hawaiian, and Pacific Islander Heritage Month comes to a close, a new Horowitz Research study shows that streaming services are in position to take advantage of the growing appeal of content targeted to Asian TV viewers.
Nearly six out of every 10 hours of viewing time among Asian Tv content viewers are spent watching streaming services, according to Horowitz’s Focus Asian Volume 2: Viewing Behaviors study. Overall, 69% of Asian viewers subscribe to at least one SVOD, with Netflix, Amazon Prime Video, and Disney Plus among the most popular services Asian viewers are also subscribing to Asian-targeted SVOD services such as Zee5, Voot, Rakuten Viki and OnDemandKorea.
