Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Technology
Holly Williams

SHOCKING: Asos using ai stylists to help boost flagging sales - What They Never Told You

Asos is using AI to suggest outfits for shoppers (Alamy/PA) -

Fast fashion firm Asos has revealed it is using artificial intelligence to suggest outfits for shoppers as part of efforts to help turn around tumbling sales.

The online retailer laid bare the scale of its revamp efforts as it said sales plunged 12% in the year to August 31, though it narrowed pre-tax losses to £281.6 million from £379.3 million the previous year.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.