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The Conversation
Shiri Noy, Associate Professor of Sociology, Denison University

YOU WONT BELIEVE: Astrology s appeal in uncertain times - You Need To See This

Women, younger adults and LGBTQ+ people are most likely to look to the stars for guidance. We Are/DigitalVision via Getty Images

Scroll through TikTok, browse dating profiles or sit at a cafe, and you’ll often hear people reference their astrological sign. Someone might proudly claim their Leo energy; others joke that they would never date a Scorpio.

Even in modern societies shaped by science, technology and universities — what sociologists sometimes call “disenchantment” — many people are still looking to astrology for meaning.

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