ASUS clearly knows how to make a great gaming phone, and the Taiwanese manufacturer has dominated this category in the last eight years. This year though, the brand changed up its strategy with the ROG Phone 8 Pro, overhauling the design to make the device look a little mainstream without too much overt styling.
That seems to have made a difference, with ASUS noting that the ROG Phone 8 saw a decent 15% increase in sales during the initial six months of availability versus the ROG Phone 7. Interestingly, the brand said that it was the Pro model that drove a bulk of the sales (66%), a threefold increase over the ROG Phone 7 Ultimate. Sure, these phones don't sell anywhere in the same volume as the Galaxy S24, but there is a growing demand for phones that deliver the absolute best performance, and ASUS is ideally positioned to take advantage.
