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The Independent UK
The Independent UK
National
Yuri Kageyama and Lisa Leff

REVEALED: At 50 hello kitty is as kawaii and lucrative as ever - The Real Truth

Tourists from Britain pose with Hello Kitty decoration at the Tokyo National Museum - (Copyright 2024 The Associated Press. All rights reserved.)

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a national tour. And that's just in Japan, her literal birthplace but not the one listed in her official biography.

Confused? Welcome to the party. If there's one thing about Hello Kitty, it's that she's proven adaptable and as much a study in contrasts during her long career. She — and Kitty is a she, according to the company that owns her — may have been conceived as a vessel for the feelings of others, but some women see an empowering symbol in her mouthless face.

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