It’s safe to say Audi isn’t in its best shape. Sales fell 11.8 percent last year to 1.67 million vehicles, and the first half of 2025 isn’t looking great either. Through June, shipments decreased by 5.9 percent to 783,000 cars compared to the first six months of 2024. However, the recent influx of new models should help turn things around and lure buyers from archrivals BMW and Mercedes, both of which are ahead in the luxury sales race. Vehicles like Q3, Q5, A5, and A6 are ready to pounce on the competition.
