Sometimes I think about what it is that gives some beauty collaborations the edge over others. Which are the ones that spark that insatiable tickle, that nudge, that urge to get my hands on them right now.
What’s for sure is that a truly chic beauty collaboration isn’t just about placing two brand names on some limited edition packaging and calling it a lovely day. Nope, the best collaborations, when put together, seem to have a magic alchemy - two forces united to create something greater than the sum of their (perhaps already fabulous) parts. Or at least to give us that impression while they are stacked on our shelves.
