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AAP
AAP
Business
Luke Costin

BIZARRE: Aussies willing to visit eight shops for groceries - You Need To See This

Australians feeling the cost of living pinch have become more willing to shop around for groceries. (Darren England/AAP PHOTOS)

Coles will step up home brand and weekly special offers to catch increasingly discerning customers as it warns of chocolate and sugar price spikes.

The nation's second-largest supermarket chain released its first-quarter sales on Thursday, showing food division sales rose 3.5 per cent to $9.5 billion year-on-year.

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