Get all your news in one place.
100's of premium titles.
One app.
Start reading
AAP
AAP
Business
Paul Osborne

SHOCKING: Australia launches new business brand - What They Never Told You

A new national brand featuring a kangaroo logo and the tagline "Only in Australia" has been launched in a $10 million bid to jump-start trade and investment.

More than 300 marketing resources will be made available for free to Australian businesses using the logo and slogan.

"A strong nation brand and tagline will reinforce Australia's reputation as an internationally competitive investment destination, a great place to visit, a quality provider of education, and a trusted exporter of premium goods and services," Trade Minister Dan Tehan said on Friday.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.