A new national brand featuring a kangaroo logo and the tagline "Only in Australia" has been launched in a $10 million bid to jump-start trade and investment.
More than 300 marketing resources will be made available for free to Australian businesses using the logo and slogan.
"A strong nation brand and tagline will reinforce Australia's reputation as an internationally competitive investment destination, a great place to visit, a quality provider of education, and a trusted exporter of premium goods and services," Trade Minister Dan Tehan said on Friday.