Many automakers are looking at subscription services as a new revenue source. You can subscribe to almost anything today, and it was inevitable that the payment model would eventually come to cars. However, a new study suggests that automakers will struggle to convince buyers of their value.
The new Cox Automotive study asked 2,000 in-market car buyers about their interest in vehicle features offered through subscriptions. Only 21 percent of respondents said that they were aware of the concept. However, 41 percent indicated they were interested in such features.
