Foreign visitors have started returning to tourist destinations since the start of the year after the government lifted some Covid-19 measures. The influx of tourists has been observed from Phuket to Chiang Mai, some of which report visitor overcrowding.
This encouraging trend nevertheless raises a challenge for tourism management in the post-pandemic era. As tourism is expected to be the main driver of the economic recovery, Thailand needs a clear strategy for sustainable tourism, so it can avoid the damage done by overtourism in the pre-pandemic period.
