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Elle May Rice

THE TRUTH ABOUT: B m s 3 foundation that s the exact same as 38 estee lauder version - The Untold Story

Estee Lauder BM TikTok

B&M is selling a foundation that shoppers say is ‘very similar’ to a designer brand.

A number of beauty products by the budget retailer were shared on TikTok by @latestdeals. Among them was a W7 foundation which has been compared to Estee Lauder’s famous Double Wear.

The TikTok was captioned: “5 B&M beauty dupes you need to know about.” In the video, Latest Deals said: “This W7 Legend foundation is a dupe for the Estee Lauder Double Wear. Estee Lauder’s - £39.50. B&M - £2.99.”

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