Uber has revealed plans to launch a phone-booking ride service in what its top Australian executive admits is "a bit of a back-to-the-future moment".
The tech giant will launch its ride hotline on Tuesday in a bid to appeal to Australians over 65 who do not use ride-sharing services and prefer to book transport over the phone.
Uber's new service will come less than a year after the company launched a similar scheme in the United States, and has been welcomed by a seniors advocacy group, who said not everyone "is able or comfortable using apps".
