If you’re in the baking business, you may have heard of Schmidt & Co, one of Thailand’s renowned importers. The company has taken a step further into the baking world and has opened Never Mind, the Germany bakery on Sukhumvit 48.
The name tells a little story of the company’s founder, Max Schmidt, who named his home bar Never Mind. While back in the day, Never Mind catered to Max’s friends, family and business partners, his granddaughter Tina opened Never Mind for everyone. Though Schmidt has been in the business for more than 60 years, the thought of opening a bakery was never on the company’s list of things to do, “simply because we did not want to compete with our customers,” says Tina.
