Baozun (NASDAQ:BZUN) reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster working capital turnover.
Chairman and Chief Executive Officer Vincent Qiu said on the company’s earnings call that the quarter was “solid throughout,” citing growth in revenue, profitability and working capital efficiency. Total net revenue rose 15% year over year to RMB 2.4 billion. Non-GAAP operating income was RMB 8 million, compared with a non-GAAP operating loss of RMB 67 million in the same period a year earlier.
