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Jon Lafayette

YOU WONT BELIEVE: Basis technologies integrates into freewheel to access ctv ads - You Need To See This

Basis Freewheel United States

connected TV

Programmatic ad-tech company Basis Technologies said it has joined up with Comcast’s FreeWheel in an integration it said will give advertisers access to more premium connected-TV advertising inventory.

Basis platform users will be able to access programmatic guaranteed, upfront like premium CTV ad inventory commitments, putting them on equal footing with buyers who may have larger ad budgets.

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