When basketball legend LeBron James and Formula 1 driver Daniel Ricciardo were spotted earlier this year holding what was – at the time – a new and unannounced version of the Beats Pill, it felt like Beats could be back in its pomp.
Never far from a sports star or music video when the first Beats Pill launched back in 2012, the lean into celebrity endorsement the brand was once so well known for felt almost nostalgic. And for a brand that once so clearly knew its place in the market, it felt like maybe it was finally finding that place once again.
