
Camden Town Brewery has recently been under fire for a controversial TV ad that allegedly appears to promote its alcoholic products to a young and impressionable audience. The brightly coloured animation was criticised for its semblance to cartoon-style artwork and childlike character design, creating a tone that was deemed inappropriate for the advertisement of beer.
The company has been told that the ad cannot be shown as it projects an unsafe message to children, and a number of adjustments will have to be made in order for it to return to TV screens. (For some positive examples of brilliant branding, check out our collection of the best animated logos.)