FreeWheel, Comcast’s ad tech company, said it launched the Beeswax Inventory Desk to make programmatic buying and selling of connected TV and other premium streaming video simpler and more efficient.
More than 40 customers are already using the Beeswax Inventory Desk and nearly 250 deals have been done with publishers on FreeWheel, including A+E Networks, AMC Networks and NBCUniversal, the company said.
