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The Conversation
Magda Osman, Professor of Policy Impact, University of Leeds

FORGOTTEN HISTORY: Behavioural science could supermarket loyalty cards nudge us to make healthier choices - Caught on Camera

Prostock-studio/Shutterstock

Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”.

So how would this work, and do we want it? Our recent study, published in the Scientific Journal of Research and Reviews, provides an answer.

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