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George Ferns, Senior Lecturer in Business and Society, University of Bath

THE TRUTH ABOUT: Being hated worked for just stop oil | History Defined

Protesters outside the Bafta awards in London, March 2022. William Joshua Templeton / shutterstock

The climate activist group Just Stop Oil (JSO) has announced the end of its campaign of direct action. Many will read the group’s legacy through the lens of public hostility: the frustration caused, the angry headlines, the outrage at its tactics. Not only have JSO activists been spat at, physically assaulted and run over by angry car drivers, but 15 members are also currently serving jail sentences following arrests and charges.

But the intense backlash directed at JSO is not evidence that its campaign faltered. It is a sign that these activists succeeded in emotionally charging the public debate about climate change. They gave the public something to argue about, react to, even mock — and in doing so, made the climate crisis impossible to ignore.

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