What are the key ingredients for a great European beach club? Usually it starts with the setting – an ethereal cove or perhaps sun loungers scattered across buttermilk sand wrapping an island. Then it’s the tone, broadly set by interiors (refined? rustic? minimalist?), the music and the cocktail game.
But the crowd is unequivocally the most important ingredient of all – no matter how photogenic the linen finishes or killer sunsets are, there’s no magic formula for luring in a chic bunch, and there’s no given that the joint will be dancing by 10pm, though the DJ will try his best.
