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Evening Standard
Evening Standard
Lifestyle
Maia Roston

MYSTERIOUS: Best butter yellow fashion to buy right now | Mind Blowing Facts

Princess Diana Simone Asos Chanel Cos Gold Hay Zimmermann

Once a shade linked to mid-century kitchens and vintage cards, butter yellow is now firmly embedded in fashion’s modern palette - and it’s not going anywhere.

Dubbed the 2025 Colour of the Year by KitchenAid, even home appliances have adopted this soft, sophisticated hue that has made a confident return to wardrobes, runways and red carpets alike.

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