The K-beauty skin-first approach means that you will always find cosmetics infused with skincare ingredients – and this is demonstrated most evidently through Korean foundations that tint while leaving the complexion healthy, hydrated and radiant.
“K-beauty makeup, or Korean beauty makeup, is renowned for its emphasis on achieving a natural, glowing, and youthful appearance”, explains Dr Jinah Yoo, Consultant Dermatologist, Maylin x Dr Jinah Yoo Dermatology.
