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International Business Times
International Business Times
Business
Mark Moore

UNBELIEVABLE: Beyond meat is launching a steak alternative - Caught on Camera

Beyond Meat Ethan Brown CNBC Yahoo Finance
Beyond Meat, which already sells burgers and steak tips, will launch a steak alternative in an effort to attract more health-conscious consumers. (Credit: Reuters / SHANNON STAPLETON)

Beyond Meat is launching a whole-muscle steak alternative in an effort to attract health-conscious consumers, according to reports.

The company, which already sells steak tips, will work with a restaurant chain known for serving healthier fare for the rollout - a reversal from previous campaigns with fast-food chains like Dunkin' and McDonald's, CNBC reported on Wednesday.

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