Meena runs a tailoring business in Nagpur. When she needed a new washing machine last month, she spent a week watching demo videos on YouTube and reading product reviews on Google. Then, she visited the electronics store down the road to see the product in person, spoke to the owner she has known for years, and finally purchased the washing machine from the store. That same week, she reordered her household staples on a grocery app without a second thought.
Meena is not a big-city shopper from a few years ago. She is a different kind of shopper. And there are tens of millions like her.
