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Bangkok Post
Bangkok Post
Business

YOU WONT BELIEVE: Big c unveils store renovation project - What They Never Told You

Big C Thailand Pure Thai
Mr Aswin, centre, and Ms Piyawan, right, at the launch of the 'Big C PLUS' app.

Big C Supercenter Plc, a leading retail operator in Thailand, plans to overhaul the image of its stores and enhance its digital eco-system to increase sales opportunities and strengthen its offerings to fit customers' changing lifestyles.

Aswin Techajareonvikul, the company's chief executive and president, said the firm will start refreshing and renovating stores next year.

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