Shoppers at Asda will see a big change come in later this week. In a big shift, the supermarket will axe 'best before' dates from 250 fruit and veg items.
It comes in on Thursday, September 1. It will see dates disappear from produce including fruit, potatoes, cauliflowers and carrots in all of its stores in an effort to reduce food waste, reports BirminghamLive.
Asda head of technical Andy Cockshaw said: “Reducing food waste in our business and in customers’ homes is a priority and we are always looking at different ways to achieve this. We know for customers this has become more important than ever in the current climate as many families are struggling with the cost-of-living crisis and are looking to make savings wherever they can.”