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AAP
AAP
Business
Derek Rose

MYSTERIOUS: Big lottery operator plans to step up the fun factor - You Need To See This

Lott Loren Somerville Powerball Oz Lotto Set for Life
The Lottery Corp says while online lottery tickets are convenient, they lose the retail experience. (Dan Himbrechts/AAP PHOTOS)

Australia's largest lottery operator is building a new smartphone app because its digital operation has done a poor job of recreating the fun of playing the lottery.

The Lottery Corporation, which runs Powerball, Oz Lotto and Set for Life, plans to launch an AI-powered smartphone app built from scratch in the next 12 to 18 months.

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