The major tech companies -- Apple, Alphabet, Microsoft, and Amazon in particular -- have all initiated layoffs. In this post, we'll compare the financials and recent price action of the companies within Big Tech to see if there are any indications regarding whether or not now is a good time to invest in them -- and which ones in particular, if so. In sum, Apple remains the most financially strong, and its price momentum has been the weakest. Those who trust its underlying financials may find it a compelling buy if a broader bull market is assumed, or a worthwhile relative trade if one wants to ignore the macro picture and trade within Big Tech only.
