
The Chinese sea goddess Mazu is big business in Taiwan and the blockchain could make it even bigger.
The Mazu deity, known as a protector of seafarers and worshipped by Chinese communities around the world for centuries, is especially popular in Taiwan. The Dajia Jenn Lann Temple in Taichung city organises an annual 300-kilometre nine-day pilgrimage with a statue of the goddess that draws hundreds of thousands of followers.