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Motor1
Motor1
Business
Anthony Alaniz

SHOCKING: Bmw heated seat subscription is dead due to low acceptance rate - You Need To See This

Paying a monthly subscription fee for heated seats isn't taking off for BMW. In a recent interview, Pieter Nota, the automaker's board member for sales and marketing, said that the company plans to offer no longer a subscription for activating a vehicle's heated seats after it has left the factory.

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