Meghan Markle’s latest business move has sparked sharp criticism, with PR expert Eric Schiffer branding her rebranding strategy as “boneheaded” and “reckless.” The backlash comes after Markle decided to transition her American Riviera Orchard brand into As Ever, a shift that has left many questioning her business acumen.
Schiffer, speaking to The Mirror US, did not hold back in his assessment of her approach. “I think this was a bonehead set of business moves that show her inexperience as an entrepreneur,” Schiffer remarked, suggesting that Markle’s leadership and decision-making have been questionable throughout the process.
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