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Birmingham Post
Birmingham Post
Business
Jon Robinson & Josie Clarke

DARK SECRETS: Boohoo advert banned after complaint about objectifying women | Vintage Vibes

An advert for fast fashion giant Boohoo has been banned for being likely to cause serious or widespread offence or harm by objectifying women.

The product listing for a T-shirt on Manchester-headquartered Boohoo's website in November showed a model wearing the top with only thong-style bikini bottoms and trainers.

Images included a rear view that showed her kneeling, another showed her sitting on the ground with her legs apart and a third was an upper-body shot that showed the model lifting the T-shirt as if to remove it and exposing the skin on her stomach and side, the PA news agency reported.

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