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Benzinga
Benzinga
Travel
Adam Eckert

REVEALED: Booking holdings shareholders should brace for volatility | Rare Historical Photos

Coming off of its strongest year since inception, Airbnb Inc (NASDAQ:ABNB) is widening its lead on the competition. Airbnb co-founder and CEO Brian Chesky is playing a big role, marketing the platform's long-term stay potential by jumping from home to home, living on Airbnb properties. 

Competitor Booking Holdings Inc (NASDAQ:BKNG) doesn't have that same luxury, according to a Wall Street Journal report. The company is spending heavily on marketing and diversification efforts. Booking CEO Glenn Fogel is making longer-term strategic investments, but the report suggests it's going to take a while to play out. 

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