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Evening Standard
Evening Standard
Business
Mark Banham

RARE PHOTOS: Bowling alley operator ten focuses on customer affordability - The Real Truth

Ten Entertainment said it was determined to keep value key to its offer

(Picture: Ten Entertainment )

Bowling alley operator Ten Entertainment has revealed that customers are turning to more nights out that are “affordable” and have a “broad appeal” as finances have become gradually squeezed by the cost of living crisis and has flagged more challenging times ahead. 

In its half-year results for the 26 weeks to 26 June this year the British company that runs 47 bowling and family entertainment centres recorded a 52.6% sales growth compared to pre-pandemic trading in 2019 with a 19.5% sales growth in the six weeks since 16 May this year, a period when the UK’s venues were opened to the public without restriction.

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