YARN IT!
Wait for it; very soon, an ad will pop up on your screen: ‘Expiring shortly! Grab this offer now!’ To hammer it home, a clock will begin to countdown four hours. This may induce a cold sweat, palpitations and breathlessness. Hang in there. After four nail-biting hours, check again. The price will be even lower, and the clock will cheerfully countdown again. No one will expire – not you, not the offer.
Needless to say, this is a work of fiction. Because who–ha! – can wait four hours while a sale ticks on. Experiments have proven that every other part of our brain shuts down at the appearance of four letters: SALE.
