Branston has given its beans a makeover with a brand-new packaging design but has reassured fans that nothing has been done to the recipe. Dean Towey, Commercial Director at Branston Beans said: “We wanted to update our label with a great new, modern design that would really standout on shelf.
"This is an exciting time for the brand as we unveil the redesigned label and target a wider audience for Branston Beans. Our website and social media will be updated to reflect the new look and a new marketing campaign will support the redesign and reassure consumers that whilst there is a new look for the brand the recipe is unchanged.”
