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RideApart
RideApart
Sport
Enrico Punsalang

INSANE: Brembo is cracking down on counterfeits with new qr code system | Rare Historical Photos

It’s probably a tale as old as time itself. Ever since the invention of things, people have always tried to make other things that are as similar as the original things, but a lot cheaper. While this practice is not bad in itself, it gets bad when you make fake products and copy the branding of the originals.

It hits particularly hard in two areas. Firstly, the counterfeit product, which has nothing to do whatsoever with the original, has the potential to erode the brand equity of the real deal. Secondly, unauthorized use of a brand name, logo, or even proprietary patented design is basically stealing, so yeah. Fake stuff is nothing new in the motorcycling world. Everything from aftermarket exhausts, crash protection, equipment, and yes, even entire motorcycles themselves have all fallen victim to counterfeits—most of which coming from a certain country in the East.

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