An advert for BrewDog brewery has been banned by a watchdog over a 'tongue-in-cheek' claim that its fruit-flavoured beers constituted 'one of your five a day'.
An email, dated July 20, featured the subject heading 'One of your five a day' and advertised beers with names that included Lost In Guava, Pineapple Punch, and Lost In Lychee and Lime. A recipient complained that the five-a-day claim was misleading.
The BrewDog brewery and pub chain, which is based in Ellon, Scotland, later acknowledged that the advertised beers did not count towards a consumer's five a day.
